BTS (Jin): Laneige - Spring New Product Promotion (250331)
Laneige has appointed BTS's Jin as its global ambassador and is conducting various promotional activities. In particular, he is active as a model for Laneige's signature product line, 'Cream Skin', and is meeting fans around the world through a global campaign with the concept of 'First Step, Genius Moisture'.
Recently, Laneige is carrying out various promotions, including giving away accordion photo books using Jin's unreleased portraits, and in Japan, they are holding an event where customers who purchase Laneige Cream Skin receive a photo book containing Jin's unreleased photos as a gift.
These promotions are spreading through various global social media channels, including Laneige's official TikTok account (@laneige_kr), as well as Instagram, YouTube, and X (formerly Twitter).